up:: Content
author:: Martina Sartor
full title:: Designing With the Brain in Mind: A Deep Dive Into Neuroaesthetics
url: Link
Highlights
- Neuroaesthetics is more than a buzzword; it’s a field of study that enhances our understanding of why we perceive certain designs as more appealing than others.
- So, what exactly is neuroaesthetics? In essence, it’s the scientific pursuit of understanding how our brains perceive and interpret aesthetics . It seeks to answer questions like: Why are we attracted to certain forms, colors, or compositions? How does our brain respond to beautiful designs? And, most importantly for us as designers, how can we leverage this understanding to create better, more resonant products?
- Semir Zeki
- Colors like blues and greens tend to create calming effects, while reds and oranges often evoke excitement and action.